Influence: Psychology of Persuasion

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About the Book

In ‘Influence: Psychology of Persuasion,’ renowned psychologist Robert Cialdini explores the intricate dynamics of human persuasion, unveiling the six universal principles that guide our decisions and actions. Drawing on decades of research and real-world examples, Cialdini delves into the art and science of influence, unraveling the secrets behind why people say ‘yes’ and providing invaluable insights for anyone seeking to navigate the complex landscape of persuasion. This timeless classic is a compelling exploration of the psychology that shapes our choices, making it an indispensable read for those eager to understand the profound impact of persuasion on our daily lives.

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