6.05 – Promoting Your Brand with Pinterest
Pinterest, with its average of 459 million monthly active users globally, is a powerful platform for B2C businesses aiming to make their products and creative uses go viral. This platform is extensively used as a bookmarking tool for ideas related to recipes, home decorating, crafts, holiday décor, fashion, and DIY projects.
Approximately 60 percent of Pinterest users are female, and roughly 40 percent are male. If your target audience includes women who enjoy making, baking, following fashion trends, and similar activities, Pinterest can be highly effective. When users like your post, they can significantly increase your exposure by sharing it with their email and Facebook contacts or other social channels.
Pinterest serves as an idea board where you pin what you like, and those pins get communicated via other social channels, giving added exposure to the creators. The better the picture and the more clever the idea, the greater the number of pins you’ll receive.
Creating Pinterest Boards
On Pinterest, you can create boards that showcase images and ideas of interest to your audience. These boards can include your content and images from others. Be cautious about directing viewers away from your page by ensuring that clicking on these images doesn’t lead them to other sites unless it benefits your strategy.
Selling Products on Pinterest
Pinterest is also a great place to sell your products. You can promote your pins like on other sites and even set up a shopping cart, allowing people to purchase from you without leaving Pinterest. This shopping cart functions similarly to those on Amazon and eBay, where users buy from a seller using the platform.
If you use Pinterest for business, make sure to set up a business account. This allows you to access analytics about your most popular pins, shares, repins, likes, and demographic information about those visiting your Pinterest account.
Tips for Using Pinterest Effectively
Here are some tips to make the most of Pinterest for your brand:
- Create High-Quality Visuals: Pinterest is a highly visual platform, so ensure that your images are high quality and visually appealing. Use bright, clear images that catch the eye.
- Use Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on the Pin. There are several types of Rich Pins, including product, recipe, and article pins, which add valuable details to your content.
- Optimize Descriptions: Write detailed and engaging descriptions for your pins. Include relevant keywords to improve searchability and provide context for the images.
- Organize Boards Thoughtfully: Organize your boards by themes or categories that are relevant to your audience. Clear organization helps users find what they’re looking for and encourages them to follow your boards.
- Engage with Followers: Interact with your followers by responding to comments and engaging with their content. This builds community and increases engagement.
- Promote Pins: Use Pinterest’s advertising options to promote your pins to a wider audience. This can help increase visibility and drive more traffic to your pins.
- Analyze Performance: Regularly check your Pinterest analytics to understand which pins are performing well and why. Use this information to refine your strategy and create more of what your audience loves.
By leveraging these strategies, Pinterest can become a powerful tool for promoting your brand, engaging with your audience, and driving sales.
