6.02 – Tweeting Your Way To Success
Building Your Twitter Presence
Twitter’s character limit can be challenging for those who prefer to be more verbose, but it offers significant value in building your brand’s presence. It helps start conversations with followers and can be used to post links to more in-depth content on LinkedIn, Facebook, and your website.
A key advantage of Twitter is its ability to connect you with people who share similar interests by suggesting accounts to follow. Additionally, consistently posting interesting content on a given topic encourages others to follow you.
Here are strategies to build your Twitter base:
Search Relevant Keywords
Look up keywords related to your brand and click on People associated with those terms. For example, searching “consumer behavior” on Twitter results in numerous profiles to follow.
Use Hashtags
Include relevant hashtags in your tweets to make your posts discoverable.
Promote Your Twitter Handle
Add your Twitter handle to your email signature, website, and handouts for trade shows and live events. Encourage followers on other social channels to follow you on Twitter.
Create an Engaging Profile
Develop an interesting profile page and tweet regularly about topics that interest your target audience.
Diversify Your Tweets
Tweet about more than just your latest offer or white paper. Start conversations on objective themes to attract like-minded people.
Link Accounts
Connect your Twitter account to your Facebook account so that your tweets appear on Facebook as well.
Twitter has nearly 400 million global users and continues to grow. It keeps you connected in real time with your customers and maintains your presence in channels that consumers use daily across all industries.
Enhancing Engagement on Twitter
To make the most of your Twitter presence, focus on enhancing engagement. Here are some tips:
- Be timely: Post tweets related to current events or trending topics to stay relevant and engage with ongoing conversations.
- Be responsive: Reply to mentions, retweets, and direct messages promptly to foster interaction and build relationships.
- Share valuable content: Post links to articles, blog posts, infographics, and other valuable content that your followers will find useful.
- Use visuals: Incorporate images, GIFs, and videos in your tweets to increase engagement and make your posts more visually appealing.
- Run polls: Twitter polls are a great way to engage your audience and gather feedback on various topics.
- Host Twitter chats: Organize Twitter chats around specific themes or topics to engage with your audience in real time.
Measuring Twitter Success
It’s important to measure the success of your Twitter efforts to understand what works and what needs improvement. Here are some metrics to track:
- Follower growth: Monitor the increase in your follower count over time.
- Engagement rate: Track likes, retweets, replies, and mentions to gauge how engaging your content is.
- Impressions: Measure how many times your tweets are seen.
- Click-through rate: Track the number of clicks on links you share to see how well your content drives traffic.
- Hashtag performance: Monitor the performance of hashtags you use to see which ones generate the most engagement.
Leveraging Twitter Analytics
Twitter Analytics provides valuable insights into your account’s performance. Use it to:
- Analyze tweet performance: See which tweets receive the most engagement and impressions.
- Understand audience demographics: Gain insights into the demographics of your followers to tailor your content accordingly.
- Monitor trends: Identify trends in engagement and follower growth to inform your strategy.
By effectively utilizing Twitter, you can engage with your audience, build your brand, and drive traffic to your other digital channels. Consistency, responsiveness, and valuable content are key to tweeting your way to success.
