5.01 – The Perfect Pairing For Facebook Ads

Stories make you immune to competition. People are going to knock off your product, but they can’t knock off your story.

The Facebook News Feed is simply a scroll of stories from people and brands you choose to follow. Facebook is the only medium to truly connect your business with new people who are very similar to you and will enjoy hearing your stories and seeing your pictures and video.

Twitter is very short. Instagram is very visual. TV and radio don’t have any real-time feedback (comments section) and besides, are too expensive for most of us.

Facebook is the perfect platform where you can develop an entire lifestyle or personal brand and truly build a following. Yes, it’s harder in 2020 than it was in 2014, but people are doing it every day. Who you are, why you do what you do, and why you created the product is really important.

The people that we’ve seen the most success with have been the ones willing to be vulnerable and go deep, the ones who skip past the superficial stuff. They’ve got something of value to offer the marketplace. They open up personally and tell real stories about themselves and their products and why a product is special.

Even for simple things like headbands, jewellery, and checks, there’s a story to be told. It’s your job as an advertiser to discover the story of the product, the company, and the customers and weave that into your marketing to take advantage of Facebook’s strengths.

We spend the MOST time with our own clients diving into their story. Not nailing your story will give you poor results. When you find the unique story angle to connect your business to the product to the marketplace, you have set yourself up for success.