4.06 – Installing The Pixel

Stop what you’re doing and install the Facebook Pixel right now. Seriously. It’s the first thing we check for a new client, and it’s the first thing you need to do after setting up an Ad Account. The first step is to install the pixel’s base code, which is in your Ads Manager, then go to Events Manager. Click Add New Data Source and then Facebook Pixel, as seen in Figure 3-2.

Put in your website URL and Facebook will suggest a partner integration if you use one of the 30 or so most popular website platforms like WordPress or Shopify. This is the easiest way to install the pixel if it applies. If you’re not using one of the partner platforms, you’ll install the pixel code manually.

Follow Facebook’s instructions to get your pixel installed. One of the questions it will ask is if you want to enable Advanced Matching. YES, you should enable Advanced Matching. This is a technology Facebook uses in their algorithm to make cross-device conversions much easier to track. For example, many people discover a product first on their mobile device, then buy it later on their desktop. This feature helps Facebook know who these people are.