13.04 – Maintaining Your SEO Dominance
Marketing technology changes rapidly, and what worked a few years ago may no longer be effective. SEO technology, tactics, and platforms are likely to continue evolving quickly. Staying on top of new developments is essential if you want to maintain high rankings on search engine results pages (SERPs).
Online Resources with Updated Insights
You can keep up with advances in SEO without hiring an expensive agency to manage your keywords, ads, budgets, and other aspects of your Google Ads campaigns. Here are some resources to check regularly for new features, tools, and strategies for optimising your SEO:
- Google’s SEO Starter Guide: A comprehensive guide that helps you understand and use Google’s tools effectively.
- Moz: A robust site offering free insights about managing and optimising your SEO programs, with tools available for free or through moderately priced packages.
- Search Engine Journal: An online forum providing articles, checklists, guides, and webinars covering all areas of SEO as well as industry updates.
- Semrush: An industry-leading SEO backlink checker and competitor research tool offering limited free insights and more comprehensive tools through a paid package, along with blogs and articles about SEO management.
- Backlinko: A site by an SEO consultant offering guidelines, training, and newsletters to help you stay updated on tactics and tools.
You can also get your website’s SEO performance graded for free. Search for “website grader” on Google to find services that provide insights on your site’s overall SEO performance, mobile responsiveness, and security. These tools often grade your tag descriptions, page speed, page requests, SEO plug-ins, and more. Some graders require only your URL and email address, while others may ask for a free account setup.
Additional Tactics for More SEO Results
SEO is both a science and an art. As you improve your skills, consider using new tactics to enhance your results. Here are a few strategies to up your SEO game:
- Establish and maintain a strong presence across the web: Your web presence includes pages on third-party sites that bear your name and drive traffic to your URL. Maintaining a presence on sites like YouTube, Facebook, LinkedIn, Twitter, Instagram, and Flickr can help your website appear more often and higher in search rankings.
- Provide a site map: A well-designed site map makes it easier for search engines to find your website when navigating through URLs relevant to a specific search.
- Execute retargeting campaigns: Use a retargeting platform like AdRoll to serve ads to people who have visited your site as they browse the web. This creates visibility for search engines and helps drive repeat traffic as well as higher search rankings.
Your website is often the first impression people have of your brand, so it needs to be easily found on SERPs and meet visitor expectations to engage them. Research what consumers in your space want when browsing brand and product websites, and craft keywords and Google ads accordingly.
